📊 Campaign Overview
Quick Start
- 5 Google Search Ad campaigns (AC, Furnace, General HVAC, Remarketing)
- 3 Display Remarketing ad variations
- 1 Local Service Ads (LSA) - Premium channel
- 2 Facebook/Instagram ad sets
- 50+ keyword variations
- All ads include UTM tracking
Expected Performance (Month 1)
- Total Budget: $4,450/month
- Expected Leads: 85-95
- Blended CPL: $47-52
- Expected Appointments: 34-38
- Additional Revenue: $95K-106K
💰 Budget Allocation
| Channel | Monthly Budget | Allocation % | Expected Leads | Expected CPL |
|---|---|---|---|---|
| Google Search | $1,800 | 40% | 30-40 | $40-50 |
| Local Service Ads | $1,500 | 34% | 40-55 | $25-35 |
| Display Retargeting | $500 | 11% | 10-15 | $15-20 |
| Facebook/Instagram | $650 | 15% | 15-20 | $30-45 |
| TOTAL | $4,450 | 100% | 95-130 | $34-47 |
🔍 Google Search Ads
AC Emergency Ads - High Intent
Variation 1: Emergency Service Focus
Headline 1:
Emergency AC Repair Phoenix
Headline 2:
Same-Day Service | 24/7 Available
Headline 3:
$89 Diagnostic | Free With Repair
Desc 1:
Phoenix's fastest emergency AC response team. Real technician in 45 minutes. Licensed & insured. Call now - we answer 24/7.
Desc 2:
Your AC emergency is our priority. Licensed insured and serving Phoenix since 2008. Available right now - no wait.
Final URL:
https://growthhvac.com/phoenix-emergency-ac-repair/?utm_source=google_emergency_ac&utm_medium=cpc&utm_campaign=emergency-search
💡 Best for: High-intent emergency searches. Focus on speed and trust.
Variation 2: Social Proof Focus
Headline 1:
Same-Day AC Repair Phoenix
Headline 2:
Emergency Response | 24/7 Technicians
Headline 3:
240 5-Star Reviews | Free Estimate
Desc 1:
Don't sweat it. Phoenix emergency AC repair team answers NOW. Free estimate. Upfront pricing. Call (480) XXX-XXXX immediately.
Desc 2:
We specialize in emergency repairs. Same-day service in Phoenix. Real person answers. No wait no voicemail.
Final URL:
https://growthhvac.com/phoenix-emergency-ac-repair/?utm_source=google_emergency_ac_v2&utm_medium=cpc&utm_campaign=emergency-search
💡 Best for: Building trust with social proof. Mention reviews early.
Variation 3: Problem-Focused
Headline 1:
AC Won't Turn On? We're Here
Headline 2:
45-Minute Response | Phoenix Emergency
Headline 3:
Licensed & Certified | 24/7 Dispatch
Desc 1:
Phoenix's fastest AC emergency response. Real technician in 45 minutes. $89 diagnostic fee. Free if you choose our repair. Call now.
Desc 2:
Freezing up? Not cooling? We fix it today. Emergency dispatch available 24/7/365. Licensed bonded and insured.
Final URL:
https://growthhvac.com/phoenix-emergency-ac-repair/?utm_source=google_emergency_ac_v3&utm_medium=cpc&utm_campaign=emergency-search
💡 Best for: A/B testing. Mirror customer's exact problem in headline.
Furnace/Heating Emergency Ads
Heating Season Focus
Headline 1:
Emergency Furnace Repair Phoenix
Headline 2:
Same-Day Service | Heating Emergency
Headline 3:
24/7 Available | Licensed & Insured
Desc 1:
Furnace down? We answer emergencies NOW. Phoenix heating repair team available 24/7. Same-day service. No waiting. Call immediately.
Desc 2:
Winter emergency? Phoenix furnace repair specialists on standby. Real technician answers. Licensed & insured since 2008.
Final URL:
https://growthhvac.com/phoenix-furnace-repair/?utm_source=google_furnace_emergency&utm_medium=cpc&utm_campaign=heating-emergency
💡 Best for: Winter season bidding. Increase bid during cold months.
General HVAC Emergency Ads
Catch-All General HVAC
Headline 1:
Phoenix HVAC Emergency Service
Headline 2:
AC or Furnace | 24/7 Response
Headline 3:
Same-Day Repair | Free Estimate
Desc 1:
Phoenix's emergency HVAC specialists. AC or furnace emergency? We answer NOW. Licensed insured available 24/7.
Desc 2:
HVAC emergency in Phoenix? Real technician in 45 minutes. Upfront pricing. Call now.
Final URL:
https://growthhvac.com/hvac-emergency-service/?utm_source=google_hvac_general&utm_medium=cpc&utm_campaign=emergency-general
💡 Best for: Broad emergency searches. Lower bid, capture whatever doesn't match specific categories.
📱 Display Remarketing Ads
Target warm audiences who've already visited your website
Display Remarketing - Warm Audience
Variation 1: Emergency Response Focus
Headline 1:
Emergency HVAC? We Answer NOW
Headline 2:
Same-Day Phoenix Service
Headline 3:
24/7 Dispatch Team
Long Headline:
We're still here for your emergency. Phoenix HVAC team answers calls immediately. Same-day service available.
Description:
Licensed & insured. 240+ 5-star reviews. Available right now.
Final URL:
https://growthhvac.com/hvac-emergency-service/?utm_source=google_display&utm_medium=display&utm_campaign=remarketing
💡 Best for: People who visited homepage. Remind them you're still available.
Variation 2: AC Specific
Headline 1:
Phoenix AC Emergency - 45 Minutes
Headline 2:
Licensed & Insured | Free Estimate
Headline 3:
We Answer 24/7
Description:
Same-day service. Upfront pricing. No surprises.
Final URL:
https://growthhvac.com/hvac-emergency-service/?utm_source=google_display&utm_medium=display&utm_campaign=remarketing
💡 Best for: People who visited AC repair page. Follow-up with specific service reminder.
Variation 3: Re-engagement
Headline 1:
Missed Your Appointment?
Headline 2:
Emergency HVAC Here 24/7
Headline 3:
Call Now - We're Ready
Description:
Phoenix emergency HVAC team is standing by. Real person answers. No wait.
Final URL:
https://growthhvac.com/hvac-emergency-service/?utm_source=google_display_remarketing&utm_medium=display&utm_campaign=remarketing
💡 Best for: People who visited form but didn't submit. Second chance conversion.
📍 Local Service Ads (LSA)
Premium Google channel for local service businesses - Highest quality leads
Emergency HVAC Repair - Same-Day Service
LSA Listing Copy
Service Headline:
Emergency HVAC Repair - Same-Day Service
Main Description:
Phoenix's fastest emergency HVAC response team. AC and furnace repair. 24/7 availability. Licensed & insured. Free estimate. 240+ 5-star reviews. Available now.
Service Areas:
Phoenix, Tempe, Chandler, Scottsdale, Ahwatukee, and surrounding areas
Specialties:
Emergency AC Repair, Same-Day Service, 24/7 Dispatch, Upfront Pricing, Licensed & Insured
Reviews Target:
240+ (Pull from Google automatically)
Rating:
4.9 stars
💡 Pro Tips:
- Reviews are the #1 ranking factor for LSA
- Grow to 200+ reviews for position 1
- Respond to inquiries in under 1 minute
- Service area matters - bid on emergency keywords in your coverage zone
🎯 LSA Success Formula
- ✓ Review Count: 200+ reviews = Position 1. Each 50 new reviews = rank up 1 position
- ✓ Response Time: Answer calls under 1 minute. Google tracks this.
- ✓ Service Area: Only bid in areas you actually serve
- ✓ Bid Aggressively: Higher bids = higher ranking. Start at $30-40, adjust up if top performer
- ✓ Mobile Friendly: 90% of emergency calls are mobile. Make sure form is mobile-optimized
🏷️ All Keywords by Type
Exact Match Keywords [keyword]
Most specific, lowest volume, highest conversion
[emergency ac repair phoenix]
[ac not working phoenix]
[ac not cooling phoenix]
[ac emergency near me phoenix]
[emergency air conditioning repair]
[emergency furnace repair phoenix]
[furnace emergency phoenix]
[heating emergency near me]
[furnace not working]
[emergency hvac near me]
[hvac emergency repair]
[emergency heating and cooling]
[same day hvac repair]
Phrase Match Keywords "keyword"
Flexible word order, medium volume
"emergency ac repair" phoenix
"same day ac repair" phoenix
"ac emergency" phoenix
"ac not working" emergency phoenix
"furnace emergency" phoenix
"heating emergency" repair
"furnace not working" emergency
"emergency hvac" repair
"hvac emergency" service
"same day" hvac repair
Broad Match Modified +keyword +here
Flexible matching, highest volume
+emergency +ac +repair +phoenix
+ac +emergency +same day
+emergency +hvac +repair +phoenix
+furnace +emergency
+hvac +emergency
+ac +not +working
+emergency +heating
+same day +hvac
💡 Keyword Strategy
- Exact Match: Start here. Highest quality, lower volume. Build out exact match keywords first.
- Phrase Match: Add these after exact match proves effective. More volume.
- Broad Match: Use sparingly. Add negative keywords to control matching.
- Review Search Terms: Monitor "Search Terms" report weekly. Add high-performers as new exact match keywords.
- Add Negatives: If getting "cheap" or "diy" searches, add those as negative keywords.
📋 Complete Campaign Summary
| Campaign Name | Channel | Max CPC | Budget | Expected Leads | Expected CPL | Key Keywords |
|---|---|---|---|---|---|---|
| AC Emergency (Var 1) | Google Search | $5.50 | $600 | 10-13 | $40-50 | emergency ac repair phoenix |
| AC Emergency (Var 2) | Google Search | $5.50 | $600 | 10-13 | $40-50 | same day ac repair |
| AC Emergency (Var 3) | Google Search | $5.50 | $600 | 10-14 | $40-50 | ac won't turn on |
| Furnace Emergency | Google Search | $5.00 | $800 | 15-20 | $40-50 | emergency furnace repair |
| General HVAC | Google Search | $4.50 | $600 | 12-18 | $40-50 | emergency hvac near me |
| Google Search Subtotal | $3,200 | 57-78 | $40-50 | |||
| Emergency HVAC LSA | Local Service Ads | $30-40 | $1,500 | 40-55 | $25-35 | Multiple emergency keywords |
| LSA Subtotal | $1,500 | 40-55 | $25-35 | |||
| Display Remarketing (Var 1) | Display | $0.50-$1.00 | $167 | 6-8 | $15-20 | Website visitors |
| Display Remarketing (Var 2) | Display | $0.50-$1.00 | $167 | 6-8 | $15-20 | AC service page visitors |
| Display Remarketing (Var 3) | Display | $0.50-$1.00 | $166 | 6-9 | $15-20 | Non-converting form visitors |
| Display Subtotal | $500 | 18-25 | $15-20 | |||
| Facebook Carousel | Facebook/Instagram | $0.50-$2.00 | $400 | 10-13 | $30-45 | Website retargeting |
| Facebook Single Image | Facebook/Instagram | $0.50-$1.50 | $250 | 5-7 | $30-45 | Website visitors |
| Facebook Subtotal | $650 | 15-20 | $30-45 | |||
| GRAND TOTAL (All Channels) | $5,850 | 130-178 | $25-45 | RECOMMENDED: Start with $4,450 | ||
First Month Recommendations
- Start with $4,450/month: Google Search ($1,800) + LSA ($1,500) + Display ($500) + Facebook ($650)
- Focus on Google first: Highest ROI channels, proven to work
- Monitor daily: Check for high CPL keywords, pause underperformers
- Optimize weekly: Add new keywords, refine bids, test ad copy
- Scale after 2 weeks: If performing well, increase budget 10-20%
- Expected results by week 3: 20-25 leads, ~$50 CPL, 8-12 appointments
👥 Facebook & Instagram Ads
Social media retargeting to warm audiences
Carousel Ad - 4 Slides
Single Image Ad